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Unique Australian Gifts

Free shipping over $150 Unique Australian Gifts

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nature’s beauty in every product

Our first range of products are crafted with Eremophila alternifolia — affectionately known as Desert Lover, from the Greek erēmos (desert) and philos (beloved). This resilient Australian native is also called Emu Bush, a name born from the mistaken belief that emus fed on its fruit and flowers.

Grown on The Simplist Farm as part of a land restoration initiative, this hardy plant offers natural antibacterial, anti-inflammatory, and antioxidant properties. Its scent captures the refined essence of the Australian bush — bringing a sense of joy and calm to daily care rituals.

All products feature Australian plants and are made with natural, organic, and sustainably sourced ingredients. Every step of production is carefully considered to minimise environmental impact.

Scientific Support for Eremophila alternifolia

Eremophila alternifolia contains a rich profile of flavonoids, terpenoids (including cineole), and phenolic compounds — phytochemicals known for their antimicrobial, anti-inflammatory, and antioxidant activities.

The plant’s antimicrobial properties help to inhibit the growth of harmful bacteria, and support skin health. When consumed as a tea or alcohol extract, these antibacterial actions may help to improve the gut microbiome by selectively targeting pathogenic microbes.

The plant’s anti-inflammatory actions support the body’s natural repair processes by reducing inflammation — a key factor in many skin and systemic health conditions.

Antioxidant compounds help to neutralise free radicals, protecting cells from oxidative stress and contributing to overall skin vitality and internal cellular health.

The presence of cineole — a compound also found in eucalyptus — may support respiratory health by easing airway inflammation and chest tightness.

Cineole has been shown to relax smooth muscle in the gastrointestinal tract, which may to help ease cramping and discomfort associated with irritable bowel syndrome (IBS).

Research supports the potential of Eremophila alternifolia to promote skin repair and healing.
A 2021 scientific review of Eremophila species highlights their promise for topical application, particularly in the treatment of wounds, insect bites, and minor inflammatory skin conditions.

We prioritise ethical and sustainable sourcing of our product ingredients, use recyclable glass, and our shipping materials are fully compostable. Our products are free from synthetic ingredients, ensuring ecosystems remain unharmed. Our business model and production methods are designed to have a net positive outcome for our health, our soil, and our waterways. A simple life nurtures balance and well-being.

Important Information & Use Guidelines

At The Simplist, we follow TGA (Therapeutic Goods Administration) guidelines and do not make therapeutic claims. Our products are not intended to diagnose, treat, cure, or prevent any medical condition.

We recommend consulting a qualified healthcare practitioner prior to using our products, particularly if you have a pre-existing medical condition, are pregnant or breastfeeding, or are taking prescribed medications. While many Australian native plants have a long history of traditional use, they should be used with care. Discontinue use immediately if any allergic reaction or adverse response occurs.

Please enjoy our teas in moderation, and note that individual sensitivities may vary. Some ingredients may cause allergic reactions or interact with medications. Always perform a patch test before using skincare products. If irritation occurs, discontinue use.

Avoid contact with eyes. If the product does enter the eyes, rinse with water for 20 minutes and seek medical advice if necessary.

Keep all products out of reach of children and pets. Essential oils should not be used near pets, as some may be harmful to animals.