The Monarto South Farm

Our Monarto South farm marks the beginning of the process - a place where The Simplist philosophy is put into practice, from soil to final extract. It serves as a foundation for observing how plants are grown, understood, and brought into each formulation.

It is here that Eremophila alternifolia, often known as Emu Bush, is cultivated. The name itself comes from the Greek erēmos (desert) and philos (love), reflecting a plant uniquely adapted to Australia’s arid heartlands.

Thriving in the sandy, limestone soils of Monarto South, Eremophila demonstrates remarkable resilience. Its specialised biochemistry allows it to conserve moisture, endure intense heat, and resist pests—growing where few other plants can survive.

When carefully extracted, this species offers a distinct profile of active compounds. Research has identified anti-inflammatory, antioxidant, antibacterial, and antifungal properties within its oils and extracts, reflecting the plant’s natural adaptations to semi-arid environments.

This farm represents the first step in a broader vision. Over time, additional plantings will be established - both here and in other carefully chosen locations, each selected to suit the natural requirements of the plant.

Where plants are sourced from external growers, the same principles apply. Care is taken to ensure each species is grown in conditions true to its origin, with cultivation and harvesting methods that preserve its integrity.

In this way, every plant, whether grown on our own land or sourced from aligned farms, remains connected by a shared standard of quality, respect, and purpose.