Simple (noun) — historically, a simple was a medicinal herb or a remedy prepared from one, gathered by those once known as “the gatherers of simples.” We create natural products that celebrate the beauty, resilience, and therapeutic potential of Eremophila. 

Thriving on the sandy, limestone soils of our Monarto South farm, these resilient native plants support both wellbeing and the environment. They form the foundation of our lifestyle essentials, teas, and crafted pieces - each offering an authentic connection to place. 

The distinctive, reassuring scent of our varieties carries the wide-open beauty of the Australian outback into everyday life, a gentle reminder of its magic and spirit.

At the heart of all we do is a commitment to sustainable farming, ecological care, and respect for the land.